This article is the continuation of the previous blog that you can find at this link and we suggest to read it before going ahead. Big data in "new marketing" in this case is an artificial intelligence, first of all the automation of marketing processes. D'Ambrosio emphasizes: "Marketing Automation is growing rapidly, it has been […]

Have you ever heard of vendor lock-in? What is it and how can it become a commitment for suppliers and their customers? Often, the goal of suppliers is to solidify a direct, continuous, and trusting relationship and loyalty with their customers. This type of relationship, however, is not always easy to manage. The vendor lock-in […]

2018 was the fourth warmest year ever recorded. As global temperatures continue to rise due to climate change, an increase of 1.5°C is estimated to be the point of no return.  According to some forecasts, a 45% reduction of carbon emissions by 2030 is required to avoid this rise in temperature. The use of sensors […]