In 2020, the market of solutions for connected cars reached a value of 1.8 billion euros, according to a recent research of Osservatorio Connected Car & Mobility by Politecnico di Milano’s School of Management presented during the online conference “Connected Car & Mobility: how to rewrite future mobility”. One third of the market is represented by ADAS, Advanced Driver Assistance Systems, installed on new vehicles. They are electronic aiding systems designed to enhance safety and to gather useful data for the monitoring of several parameters.  

According to one of the reports of MarketsandMarkets, the demand for ADAS in Europe will be encouraged by new European laws and regulations. Starting from 2022, in fact, these systems will be mandatory in new vehicles. For older vehicles, instead, drivers will have to upgrade within May 2024

Companies are increasingly more often drafting strategies to make the best of data gathered by smart carsan and adopt new pricing models that involve the purchase of car or road-related smart services or even pay-per-use modalities”Giovanni Miragliotta, Scientific Area Manager of  Osservatorio Connected Car & Mobility says.

In the next years, the development of connected car won’t depend only on their growing diffusion or their traditional functionalities, but also on the possibility of conceiving cars as a “smart” sales channel to bring the customers innovative services and advanced product functionalities subject to payment – such as the extension of an electric car’s battery life or engine improvements” – Miragliotta adds. 

Data and Technologies for Connected Cars

The interest for connected cars stems from the numerous benefits gathered data and technologies provide to consumers, companies and public administrations. Just think of data allowing fleet managers to limit frauds, to encourage a safer driving style and to plan maintenance in advance, saving on time and costs.

Besides these perks, we also find smart road projects, such as the one planned by ANAS, whose goal is to provide the country with an efficient road system, with constant improvements and openness to future challenges: from power supplies to assisted driving and beyond, as for the case of self-driving vehicles.

Another opportunity provided by ADAS is the possibility of underwriting insurance policies whose premium changes according to the number of systems installed in the vehicle. Thanks to such devices, insurers can access different kinds of data, specific to each vehicle and with a certain weight on the final premium (such as information about safety optionals). For instance, brake assistance systems reduced claim risks of 38% compared to older cars. This way, the insurance company can carry out a more precise calculation of the risk of potential claims and work out accurate premiums.

Black box and the benefits for insurers

The new paradigms we foresee will be vehicle to vehicle  (V2V) and vehicle to connected object (V2CO). This means that our cities will be invaded by sensors for the constant and continuous monitoring of environmental conditions that could affect cars and drivers. The gathered information will, thus, trigger Advanced Driver-Assistance Systems (ADAS) that will in turn notify and assist drivers in critical situations” – Marco D’Ambrosio, Business Developer at GreenVulcano, stated.

Among the most widespread connected objects for cars we find black boxes or telematic boxes, mobile electronic devices provided with GPS detectors and able to record a large amount of data regarding the driver’s driving behavior, claims included. Their adoption is advocated by insurance companies since it works against frauds and theft, thanks to vehicle geolocation and the simplification of data recovery and collection about the drivers’ behavior. 

An investigation by ANIA (the Italian National Association of Insurance Companies) established that those who have a black box installed in their car presents a more responsible driving style, reducing the risk of claims – and therefore, a reduction in the price of traditional car insurance policies.

Being provided with a connected device and a platform able to read gathered data in real-time allows insurance companies, consumers, and fleet managers to keep constant control of their vehicles (or fleets) and the underwritten insurance policies.

GreenVulcano, always aware of market evolutions regarding connected mobility, contributed to the development of this market too, thanks to its 20-year-old experience in the field of telematics and more than 10 million monitored vehicles for its partners. One of the offered solutions is the Pay Per Mile service, a device that collects data about the journey of the vehicle, analyzes weather conditions and potential accidents on the road, defines the driving style of the insured driver and generates a custom policy with the possibility to buy kilometers at convenient prices. Moreover, thanks to a unique vehicle identification number, it can monitor whether the device is moved from a vehicle to another (in case the insured owns more than one vehicle).

Vehicle Telematics will grow exponentially in the next 5 years, according to the analysts at GreenVulcano Technologies, led by Gaetano Rossi, new Vice President and General Director of the company: “An opportunity for the country to play the match for digital transformation and artificial intelligence”.

Digital transformation is raising new challenges in the industry. From fleet telematics to fleet efficiency, passing through asset protection, this is the verticalization of the telematics industry applied to automotive as designed by GreenVulcano Technologies (GVT), partner of one of the 22 top players, which combined represent 46% of the global market.

To face such challenges, the company relied on Gaetano Rossi, new Vice President and General Director of the company. «I am incredibly happy to face this new challenge», he says.

«I see only the best prerequisites to make the best out of the experience the company earned in the many projects focused on digital transformation».


The health emergency caused the acceleration of digital transformation.

We’re talking of cloud integration with the internet of things (IoT), passing through artificial intelligence (AI) and through new forms of human-machine interaction, made available (among the many things) by intelligent process automation (IPA) and a human-centered approach to machine learning.

This very acceleration involves the concept of telematics applied to automotive and fleet management, topics which GreenVulcano is focusing all its efforts on.

It is from this perspective that we welcomed Gaetano Rossi in the team of GVT, the B2B player behind the curtain of the major smart mobility companies, as well as one of the most active R&D labs of Italian hi-tech.


The greatest challenge for the company is in the telematics field applied to automotive and fleet management. This industry will go from $46,070mln in 2021 (GVT’s estimate on data from MarketWatch) to $121,550mln estimated by MarketWatch in 2026.

Geographically, the United States will still hold the leading position, with a market share of 34%. But the European Union is in second place, with 29%, surpassing China, which is third with 13%.

46% of the market is held by just 22 top players. Among these, there is a company GVT has partnered with for years. Together, they deal with vehicle telematics for one of the main car sharing companies in Italy.

Here, the growth GVT estimates is a constant 15% yoy for the next 5 years.


Dr. Rossi’s mission is to lead GVT’s team to further growth and the transformation of the classic development model into a sustainable development model.

«Italy has the exceptional opportunity to go back to being an important piece in the global chessboard if it can focus its efforts on what is necessary to follow the increasingly relevant and global technological trends».

Not only sustainable development, but also human centricity, to guarantee tangible benefits for individuals and communities.

«In particular, establishing a new form of humanism that zeroes in on humans and their value ecosystem is incredibly interesting and very much in line with the deepest historical and cultural characteristics of our country», Dr. Rossi remarks


The profile and experience of Dr. Rossi will be central in the transition towards the future.

His professional career started as a “brilliant programmer and analyst”, leading him to the Bell Labs where he covered increasingly complex managing roles.

«This company has the power to give a strong contribution to the opportunity our country is facing: the match for digital transformation enabled by artificial intelligence


A crucial challenge since this is a field that «will surely become one of the most important industries in our economy in the middle and long term», Rossi foresees.

Hence, that of Dr. Rossi is a company challenge within a quickly changing world. Growth will be increasingly balanced to the resources and needs emerged before and during the pandemic.«Digital transformation and artificial intelligence provide us with the opportunity to start again, towards a strong, sustainable development that entails a distinct growth of renewable energy, a greater transportation sustainability, a smarter management of recycling and waste production and solutions we still haven’t even imagined the Vice President and General Director concludes.

Gaetano Rossi – Vice President and General Director

Mortality rate tripled among teenagers

Every year, in the world, the main road safety agencies record a high number of deaths caused by distracted driving. The victims are often the drivers who, distracted by the smartphone, lose sight of the road and the signs.

Not seldom – and even more tragically – passersby and bike riders are part of this unfortunate statistics too. These two latter categories have always been the weak side of road safety. Too often they risk to get on the news for no fault of their own or due to distractions by their portable devices and headphones. Finally, we also find young people, definitely the category most at risk from the (often deadly) effects of distracted driving.


Whatever is the cause of each individual case, we cannot ignore the statistically high numbers. Just considering the United States, in 2018 the GHSA – the Governors Highway Safety Association – recorded 2,841 victims of distracted driving, while in 2019 they were 3,142, a 10% growth. In this case, we’re talking about numbers exclusively related to highways, not to all the country’s road network.

In 2017, instead, the IIHS – the Insurance Istitute for Highway Security – reported that on a total of 37,000 road victims in all of the United States, 800 cases of deceased drivers were directly related to the use of smartphones while driving. According to IHS’s estimates, the risk of mortality due to distraction by smartphones is 66% higher

In the same statistics, however, we could also notice a greater public awareness for this topic in 2018 compared to same samples analyzed in 2014.


Unfortunately, we had to reserve a paragraph for the age group from 16 to 19 years old. The numbers are clear.

Distracted drivingis the main cause of more than 58% of accidents among adolescents and drivers younger than 20 – less experienced drivers – alone cause 16% of all the accidents caused by distracted driving.

The rate of deadly incidents per driven mile for kids between 16 and 19 years old is threefold compared to the rate of deadly accidents in drivers older then 20. In 2018, deaths in teen drivers recorded a peak among 18:00 and 21:00 and caused the loss of 434 young victims. Of these, 351 were 16 and 17-year-old adolescents who consumed alcohol before driving.


As for Europe, and Italy in particular, we can start from 2018: after the infamous incident on the A1 highway at Borgo Panigale (Bologna), likely caused by a moment of distraction, Alessio Nisi told AGI – the Italian Journalist Agency – how awareness on distracted driving was an increasingly relevant topic in road safety. According to the yearly ACI-ISTAT report of 2018, between 2016 and 2017 the number of road victims increased by almost 3%, close to 3,400 yearly victims. Always according to an ACI report of 2016, the agency supposed that, in Italy, 3 incidents on 4 were caused by distracted drivers.

Through the years, companies and agencies tested and developed several tools to solve the “distracted driving” issue with mobile apps available on Android and iOS and the introduction of safety settings through firmware updates developed by the device manufacturers to limit the distractions caused by tech devices while driving.

In September 2019, insurance firm Linear Unipol shared the Italian statistics reported in the usual, joint report by ACI and ISTAT. In 2018, as we can read in the report, almost 41% of road incidents was caused by distracted driving, failing to yield the right of way and speeding. The number of deaths on Italian roads was substantially the same compared to the previous year, but highway deaths increased. The report, then, ends with an unfortunate conclusion: given the European goal to halve the number of victims in the 2010-2020 decade, the recorded fall of road deaths between 2010 and 2018 was only 2.6%, a too little drop.


So, we get to the last two years we available data about: 2019 and 2020. 2020, the year of pandemic and of total lockdowns limited traffic and road circulation. As expected, this recorded a substantial drop in road incidents.

Let’s focus on 2019: it started with a higher reduction of road deaths compared to the previous year, a -4,8% y.o.y., a definitely encouraging datum. Distractions, failing to yield the right of way and speeding were still the main causes for the 38% of the analyzed samples, with a little drop compared to 2018. In 2019, according to ISTAT’s data, the age group with the most victims due to road incidents is that of the elderly between 75 and 89.

Going back to 2020, between January and September we could already notice the impact of the Covid19 restrictions and the consequent reduction of vehicles in circulation and thus of road deaths. We’re talking about a drop of more than 26% compared to the same period in 2019, a substantial difference. Especially, the reduction of incidents was 72% in March and 85% in April during the hard lockdown. In county towns, incidents and deaths dropped more than 70% in March and 80% in April.


We’ll see how the topic will evolve in 2021. It depends on whether the technological capabilities of new generation vehicles – with increasingly adopted and functional ADAS, the design of specific UX and software programs in mobile devices and the definite entry of artificial intelligence and voice commands in the on-board infotainment – will bring to substantial improvements in the yearly statistics, as hoped by the ruling authorities. 

GreenVulcano Technologies has always stood by technological innovation in the automotive industry. With a 20-year experience in the telematic field and with more than 10 million monitored vehicles for its B2B partners, GreenVulcano can find a solution to whatever issue regarding fleet management, safety of parking lots, logistic management and sharing mobility service implementation. This, from the perspective of an increasingly safer, more sustainable future for the circulation of energy and citizens.


The connected vehicle field is a microcosm of the IoT.  By using the potential of smart devices and of IoT connectivity, a connected vehicle not only can determine things such speed, location and temperature, but it also may interact with surrounding roads, buildings and other vehicles to provide near real-time information, improve safety and avoid traffic.

Consumer expectations have been deeply changed by the diffusion of smartphones and tablets. People now ask for uninterrupted connectivity and customizations, and the car it’s the natural habitat for this kind of requests and user experience.

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